Oops! I Decided uncovers the hidden mechanics of human decision-making—revealing how choices are often made by the brain before conscious awareness kicks in. Blending neuroscience, psychology, and consumer behavior, this book introduces the powerful concept of the “OOPS Decision Gap”, where action precedes explanation.
Designed for marketers, entrepreneurs, researchers, and curious minds, it offers a fresh lens to understand why people buy, how attention works, and how subconscious signals shape behavior.
This is not just a book about decisions—it’s a guide to understanding how the brain quietly drives them.
- Authors: Dr. Rakesh Gandla & Dr. Lalith Kumar Vemali
- Domain: Consumer Neuroscience, Behavioral Science, Marketing
- Core Concept: The OOPS Decision Gap (decisions before awareness)
- Approach: Science-backed + real-world applications
- Covers:
- Attention, emotion, memory & reward systems
- Subconscious decision-making frameworks
- Neuromarketing & consumer psychology
- Ethical influence in modern markets
- Includes: Conceptual models, frameworks, case studies (Netflix, Amazon, Apple Vision Pro)
- Ideal For: Marketers, founders, product designers, psychology enthusiasts
- Outcome: Helps design better products, campaigns, and consumer experiences
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